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Wolff Preparing to Divest Shareholding Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – following McLaren was appraised at £3.5bn in a change of ownership structure last September.

The Austrian executive, who owns a 33% stake of Mercedes F1, would sell a shareholding in the region of 5%.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes and industrial group Ineos, who each also own a third of the company.

An official representative stated: "We are providing no official statement on the matter. The governance of Mercedes F1 will remain unchanged, and all three partners are fully committed to continued achievements of Mercedes-Benz in Formula One."

Valuation Increase

The deal would represent a substantial rise in value of the Mercedes team after Ineos bought its stake for £208 million in 2022.

The rise reflects the expansion in valuations of Formula 1 outfits in the past few years due to the growing popularity of Formula 1 globally.

This was also seen in the box-office performance of the F1 movie featuring Brad Pitt, which debuted last summer and earned over $630 million (£458m) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports movie ever released.

Current Performance

The Mercedes team are runner-up in the team standings, behind McLaren Racing, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races so far and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight consecutive team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

About the author

Angel Smith

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and innovation trends.

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